Item Number: INT-COMMERCIAL
Technology Integration: Drama, Language Arts, Visual Arts
Technology Skill: Video Production
Program: Movie Maker
Includes: Media Literacy Lesson Plans: Teacher Guide, Printable Student Workbook, Paperless Worksheets, Review Questions, Extension Activities, TechnoCommercial Parent Letter, TechnoCommercial Certificate, Summary of Skills Checklist, TechnoCommercial Evaluation Sheets, Storyboard Planning Sheet, Commercial Internet Favorites, Sample Commercials, Video Clips for Editing (chocojuice, glassbuddies), Sound Clip Folder
Session 1: A Look at Commercials
Identify target audience, selling techniques, messages, and stereotypes.
Session 2: A Look at Movie Maker
Edit a commercial: add video effects, transitions, and music.
Session 3: A Look at the Camera
Study impact of camera angles. Record a video practicing camera technique.
Session 4: Film the Commercial
Storyboard each commercial shot before filming.
Session 5: Edit the Commercial
Edit videos: remove frames, add effects, transitions, voice-over, and music.
Session 6: Air the Commercial
Go Live! Prepare and share commercials for viewing.
Optional Media Literacy Lesson Plans
Analyze the Commercial: Practice critiquing ads.
Slogans and Catchphrases: Create slogans.
Movie Maker: Complete a review quiz.
Word It Well to Sell It Fast: Explore sales tactics.
The Speed of Shots: Find out what you remember.
Music and Narration: Include both soundtracks.