TechnoCommercial

Item Number: INT-COMMERCIAL

Technology Integration: Drama, Language Arts, Visual Arts

Technology Skill: Video Production

Program: Microsoft Office, Movie Maker

Includes:

Media Literacy Lesson Plans: Teacher Guide, Printable Student Workbook, Paperless Worksheets, Review Questions, Extension Activities

Handouts and Assessment Tools: TechnoCommercial Parent Letter, TechnoCommercial Certificate, Summary of Skills Checklist, TechnoCommercial Evaluation Sheets, Storyboard Planning Sheet, Commercial Internet Favorites, Sound Clip Folder

Samples: Commercials Folder, Video Clips for Editing (chocojuice, glassbuddies)


Session 1: A Look at Commercials

Identify target audience, selling techniques, messages, and stereotypes.

Session 2: A Look at Movie Maker

Edit a commercial: add video effects, transitions, and music.

Session 3: A Look at the Camera

Study impact of camera angles. Record a video practicing camera technique.

Session 4: Film the Commercial

Storyboard each commercial shot before filming.

Session 5: Edit the Commercial

Edit videos: remove frames, add effects, transitions, voice-over, and music.

Session 6: Air the Commercial

Go Live! Prepare and share commercials for viewing.

Optional Media Literacy Lesson Plans

  • Analyze the Commercial: Practice critiquing ads.
  • Slogans and Catchphrases: Create slogans.
  • Movie Maker: Complete a review quiz.
  • Word It Well to Sell It Fast: Explore sales tactics.
  • The Speed of Shots: Find out what you remember.
  • Music and Narration: Include both soundtracks.
Record and Edit a Commercial
Organize Ideas with a Storyboard
Commercial Still Shots
Media Literacy Lesson Plans

Produce a Commercial using Movie Maker

Integrate technology into a drama or language arts unit with media literacy lesson plans. Use Movie Maker to promote media literacy with middle school students.


  • Analyze persuasion and production techniques
  • Define use of camera angles, movements, and shots
  • Work cooperatively in a production team
  • Plan and organize ideas using a storyboard
  • Adjust camera settings to capture video
  • Isolate a frame and split a clip into two parts
  • Delete frames, add transitions, and apply effects
  • Select an animation for text overlay
  • Record a voice-over or import background music
  • Produce a commercial directed to a target audience

Customer Reviews

Media Literacy Lesson Plans: Middle school students analyze marketing techniques used by advertisers. They apply this knowledge to make commercials using basic video equipment and Windows Movie Maker. Project resources include over 20 sample commercials to investigate selling techniques, social values, and stereotypes. Become media savvy!


Write a Review



5.0

I teach workshops in the summer. This curriculum is great for teaching the concepts while making the lessons fun. Students really enjoy learning new technology and are excited about it. The workbooks are very helpful for keeping the students on task and giving them something to take home for future use. I would recommend TechnoKids to anyone.

Dr. Suzanne Johnson, Wesson, MS 3919, Copiah-Lincoln Community College

5.0

My 6th grade students are excited when I teach TechnoCommercial. It is user-friendly with ready-made lessons for the classroom teacher. The lessons are sequenced to keep students engaged as they learn about media and filming strategies. The students love the opportunity to collaborate as they script, direct, act, and edit their commercials. As a culminating activity, we enjoy a fun-filled afternoon of soda and popcorn as we watch each other's creative commercials! Lights, Camera, Action!

M. Mayernik, OK, USA, Deer Creek Intermediate School


My 6th grade students are excited when I teach TechnoCommercial. It is user-friendly with ready-made lessons for the classroom teacher. The lessons are sequenced to keep students engaged as they learn about media and filming strategies. The students love the opportunity to collaborate as they script, direct, act, and edit their commercials. As a culminating activity, we enjoy a fun-filled afternoon of soda and popcorn as we watch each other's creative commercials! Lights, Camera, Action!

movie maker lessons reviewer

M. Mayernik,
Deer Creek Intermediate School,
OK, USA


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