Item Number: INT-COMMERCIAL
Technology Integration: Drama, Language Arts, Visual Arts
Technology Skill: Video Production
Program: Microsoft Office, Movie Maker
Media Literacy Lesson Plans: Teacher Guide, Printable Student Workbook, Paperless Worksheets, Review Questions, Extension Activities
Handouts and Assessment Tools: TechnoCommercial Parent Letter, TechnoCommercial Certificate, Summary of Skills Checklist, TechnoCommercial Evaluation Sheets, Storyboard Planning Sheet, Commercial Internet Favorites, Sound Clip Folder
Samples: Commercials Folder, Video Clips for Editing (chocojuice, glassbuddies)
Session 1: A Look at Commercials
Identify target audience, selling techniques, messages, and stereotypes.
Session 2: A Look at Movie Maker
Edit a commercial: add video effects, transitions, and music.
Session 3: A Look at the Camera
Study impact of camera angles. Record a video practicing camera technique.
Session 4: Film the Commercial
Storyboard each commercial shot before filming.
Session 5: Edit the Commercial
Edit videos: remove frames, add effects, transitions, voice-over, and music.
Session 6: Air the Commercial
Go Live! Prepare and share commercials for viewing.
Optional Media Literacy Lesson Plans
- Analyze the Commercial: Practice critiquing ads.
- Slogans and Catchphrases: Create slogans.
- Movie Maker: Complete a review quiz.
- Word It Well to Sell It Fast: Explore sales tactics.
- The Speed of Shots: Find out what you remember.
- Music and Narration: Include both soundtracks.