TechnoCommercial

Follow the detailed lesson plans to promote media literacy in your students. To start, your students complete assignments that have them reflect upon their exposure to media and advertising.

Next, students analyze sample commercials. Using advertisements, provided with the project, they examine:

target audience selling techniques hidden messages stereotypes

spot the stereotypes

Once students are familiar with techniques used by advertisers, they prepare for the creation of their own ad. The media literacy lesson plans in TechnoCommercial include illustrated, step by step instructions to show students how to use the video editing software Windows Movie Maker.

Storyboard in Windows Movie Maker

Students import raw footage of a commercial, provided in the resource files, and edit the content by deleting clips, applying video effects, adding transitions, inserting text overlays, and importing music. The goal is to discover the capabilities of the program while practising techniques that will be used in producing an original commercial in the upcoming sessions.

View Movie Maker Review Questions

The lesson plans include instructions about how to operate camera equipment. To start, students study a commercial to notice the types of shots, angles, and camera movement. Once familiar with how a camera can be used to communicate information to an audience, they learn how to record quality video.